BRAND YOU SUCCESSFULL! – by Ms. Shannon Smith



To conduct business in North America it’s important to present an impressive, congruent personal presentation.


A UCLA study proves that “85% of all decisions are made with our eyes.”


The personal brand (image) you project affects others decisions as to your intelligence, character and ability and further determines whether or not they want to do business with you and greatly affects how they treat you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. Clients have told me that they have lost promotions, deals have fallen through, memberships were denied and friends have disappeared because they dismissed the importance of personal packaging (their personal brand).


Is your personal brand (image) professional, congruent and professional?  Do you know how to put your best foot forward and present yourself confidently?


Before you sell anything…your product, company or service you sell yourself first. Shift the balance of power in your favor…when you brand yourself you are perceived to be more desirable and in demand. Brand Status increases the bottom line…both personally and corporately.


Large, successful companies understand the power of branding.  They spend a lot of time, money and energy to create a brand for their product ensuring it is eye catching and appealing enough to sell it through to market. They want to ensure that the buyer builds a strong connection with that brand.


Do you think of yourself as A COMPANY OF ONE? How much time, money and energy have you spent in developing a personal brand that is unique enough to sell through to your market? Chances are you haven’t even given it a thought.  Perhaps, like many of my clients, you too, dismiss paying attention to a personal branding as frivolous, fluffy and superficial until you, like them, hit a brick wall, lose business, that big contract falls through or you fail to get the next promotion.


An individual who has a well defined personal brand has more status and a tremendous advantage over the competition in the market place.  When you are well branded you are pre – sold, giving you a huge advantage over others selling themselves.


When you want someone to date you for example, you don’t just stand there in the street naked……you instead put on the outfit that reveals just enough and covers up just enough to make people want more. To get someone interested in you, just give away a few pieces of info. You want to tease them, wet their appetite and make them drool for more. In the beginning it is simply style over substance…substance comes later.


In the current North American economy, competitiveness has increased dramatically. Business is more serious and conservative – not only in attitude but in business attire, business etiquette and leadership skills as well. Companies are concerned and hiring us to train their employees in acquiring the soft skills that lead straight to success. Of course, intelligence, experience and education count.  Today, it is the whole package that counts.


The hallmarks of successful individuals in a fast paced global marketplace are their confidence and ability to communicate effectively with manners and poise.


It’s been my experience that when an individual understands the power of perception, that individual will make the changes necessary to ensure that he/she creates a powerful, congruent personal brand. To be competitive, have greater influence on others, attract more business and be

more successful it is critical to pay greater attention to personal branding.


Be a smarter marketer ….to attract the best, you need to be the best!

“You either create a brand that is distinct……or you become extinct.”

                                                            Tom Peters, author of In Search of Excellence.


Bio of Ms. Shannon Smith


Shannon Smith, personal brand coach and founder of Premiere Image International based in Toronto, is a TV personality, speaker, columnist and author.  Her Contemporary Finishing School offers customized training for companies and individuals across North America in personal branding – image mastery, charisma, presentations skills, appropriate dress & grooming, manners, etiquette training, executive dining and protocol. Learn the secrets of Self-Confidence, Discover the Power to Influence, Make Success a Natural Part of Your Life. Ms. Smith assists individuals transform from unnoticed to unforgettable…and she personally guarantees it. Ms. Smith will be presenting at the CPAC Professional Day May 25.

She is offering you a 1 ½ hour, confidential personal coaching session – The Personal Brand Audit for the investment of $275.00 ($425.00 value) now. Find out what makes you unique and what your “personal brand” is saying about you. Your personal brand is not only your signature – it’s your competitive advantage!

Please call Ms. Smith now at 416 324 8955 and book your special time soon. Visit


Power Manners – How to Use Your Personal Skills for Business and Social Success is a 220 page, beautifully illustrated hard cover book and a very practical, easy-to-read guide exploring the accepted rules of behavior in North America. Purchase at Deep discounts available for bulk orders.